- SPRING SUMMER 2017 CAMPAIGN By Milles ALDRIDGE
- Rendez-vous with Pauline Lefèvre Ka by KA
- PAULE KA's Saint-Honoré Boutique celebrates 10 year anniversary
- SPRING SUMMER 2017 COLLECTION PREVIEW EVENT In Dubaï
- SPRING SUMMER 2017 SHOW Tropical symphony
- SPRING SUMMER 2017 SHOW THE MOVIE
- FALL WINTER 2016-17 CAMPAIGN BY MILES ALDRIDGE
- FALL WINTER 2016-17 SHOW Discover the collection
By Milles ALDRIDGE
ALITHIA SPURI-ZAMPETTI AND MILES ALDRIDGE PRESENT PAULE KA SPRING-SUMMER 2017
For the realisation of the Spring Summer 17 advertising campaign, her third one since she has joined PAULE KA as creative Director, Alithia Spuri-Zampetti has renewed her collaboration with English photographer Miles Aldridge. The pair have created a lucid Japanese dream of floating bamboo forests and technicolour sunsets, drawing influence from the Torii of Miyajima island, standing steadfast against the everchanging tides. The set, a wooden walkway suspended on a plane of inky water weaving its way through lacquered bamboo poles, was inspired by the highly-stylized work of set designer Eiko Ishioka, most notably her production on the ‘Golden Pavilion’ chapter of Paul Schrader’s film “Mishima”. Her graphic work, the fruit of a fertile imagination and audacious mind creates a world of ethereal beauty. Through her use of colour, line and perspective, she juxtaposes naïve art forms with a refined stylistic vision. Model Yumi Lambert embodies the season’s mood perfectly, a French-speaking Belgian, but with a strong Japanese heritage, she told the story of the collection effortlessly bringing together the two cultures that inspired the designs. With a strong character but at the same time an elegant beauty it is hard not to be drawn to, she transcends the scene and transports each dress to a distant setting of beauty and serenity.
10 year anniversary
Thursday, November 3rd marked the 10 year anniversary of the inauguration of PAULE KA's most iconic boutique in the presence of its Parisian clientele. On this occasion, the attendees got to discover the Fall-Winter 16 collection conceived by Alithia Spuri-Zampetti ; a collection shaped by a couture yet modern influence in the essence of contemporary Parisian elegance.
PAULE KA SS17 Collection Preview event in Dubaï
Flashback - Introduction of our Spring / Summer 2017 collection in Dubai: See the highlights of this one of a kind experience in the presence of creative director of Maison PAULE KA Alithia Spuri-Zampetti. The event celebrating the launch of the collection in Dubai gathered Emirates’ leading fashion and lifestyle journalists, and a scenographic installation took place during the day at Gold 27, on the last floor of Burj Al Arab; followed by a private dinner for Dubai journalists, bloggers and influencers at the At.mosphere restaurant, located on the 127th floor of Burj Khalifa.
A trip to Japan inspired Alithia Spuri-Zampetti, Creative Director at PAULE KA, for this second collection for the Parisian Maison. A summery dream composed of fifty looks, set within the lush greenhouses of the Jardin des Plantes, where austere Japanese culture meets all desires of fluidity. Welcome to a symphony of tropical colored dresses, where the work of the Maison’s atelier adorns the PAULE KA woman: a ‘modern couture’ spirit, that reveals a constant desire for sophistication.
BY MILES ALDRIDGE
English photographer Miles Aldridge for Paule Ka’s Fall/Winter 2016/2017 Campaign.
This Fall/Winter 2016/2017, the idea of Parisian couture is reinterpreted in a cinematographic mood, celebrating a woman in motion. This is the second collaboration between Alithia Spuri-Zampetti, Creative Director at Paule Ka, and the British photographer Miles Aldridge: Michelangelo Antonioni’s first color movie, The Red Desert (Il Deserto Rosso, 1964) has inspired a mysterious heroin walking on a foggy road, as a nod to Antonioni’s directing and tones. Michelangelo Antonioni was used to turn his ideas directly into moods: each and every shot of The Red Desert is like a painting. Likewise, Miles Aldridge has expressed an inner journey within a dream world, thanks to his sense of color, framing and composition. Using his film camera, he has shot four strong images, enhancing the lines and couture fabrics of Paule Ka’s fall/ winter 2016/2017 collection. Model Iris Strubegger perfectly embodies today’s Paule Ka woman: an independent and dynamic woman, she has a strong personality, making her own decisions.
Discover the collection
« For this collection, I was simply inspired by the Ateliers. When I first arrived at PAULE KA, I was surprised that the House had workshops with such a level of excellence. This was so beautiful we simply had to tell this story, » says Alithia Spuri-Zampetti. For this first presentation, the Creative Director imagined a journey through PAULE KA’s workshops, recreated at the Palais de Tokyo in four conversing spaces. These four themes compose PAULE KA’s Fall Winter 2016/2017 collection, both precise and contemporary; they enhance the House’s identity and recall its DNA, such as the idea of Parisian couture, which Alithia Spuri-Zampetti has endeavored to reinterpret with a sensibility of her own. With its new volumes and sophisticated fabrics, this wardrobe is designed for today’s women.