- In Conversation with India Weber
- Time lapse of the FALL/WINTER 17-18 SHOW Discover the video
- FALL/WINTER 17-18 SHOW The Movie
- FALL/WINTER 17-18 SHOW #PauleKAMirror
- Time Lapse of the Spring Summer 2017 Campaign Set Discover the video
- SPRING SUMMER 2017 CAMPAIGN By Miles ALDRIDGE
- SPRING SUMMER 2017 COLLECTION PREVIEW EVENT In Dubaï
- SPRING/SUMMER 17 SHOW THE MOVIE
Discover the video
Hardly a day goes by without Paule Ka’s Creative Director Alithia Spuri-Zampetti being asked her opinion on fashion. This recurring, legitimate question pushed her to explore the very notion of French style and sparked her desire for a homecoming.
Strolling through history in search of the ornamental and the structural, Spuri-Zampetti draws inspiration from the first impression that Paris leaves on any visitor: a marvel of opulent architecture, where past and present live under the golden glow of chandeliers and streetlights. History becomes a mirror that reflects the movements and figures that made Paris the epitome of style for centuries, but also an everlasting beacon that guides to its future. Likewise in fashion, From the courts of Louis XIV to the liberated garçonnes of the Roaring Twenties, from the rise of the Couturiers of the Fifties back to the exuberance of the Napoleon III era, she considers, without an ounce of nostalgia, the wealth of the past and the purity offered by a page yet to be written.
The Paule Ka woman, empowered and cultured, active and elegant, emerges from the modernity woven into the very fabric of this collection, reconnecting Paris with its deeply elegant roots.
Discover the video
By Miles ALDRIDGE
ALITHIA SPURI-ZAMPETTI AND MILES ALDRIDGE PRESENT PAULE KA SPRING-SUMMER 2017
For the realisation of the Spring Summer 17 advertising campaign, her third one since she has joined PAULE KA as creative Director, Alithia Spuri-Zampetti has renewed her collaboration with English photographer Miles Aldridge. The pair have created a lucid Japanese dream of floating bamboo forests and technicolour sunsets, drawing influence from the Torii of Miyajima island, standing steadfast against the everchanging tides. The set, a wooden walkway suspended on a plane of inky water weaving its way through lacquered bamboo poles, was inspired by the highly-stylized work of set designer Eiko Ishioka, most notably her production on the ‘Golden Pavilion’ chapter of Paul Schrader’s film “Mishima”. Her graphic work, the fruit of a fertile imagination and audacious mind creates a world of ethereal beauty. Through her use of colour, line and perspective, she juxtaposes naïve art forms with a refined stylistic vision. Model Yumi Lambert embodies the season’s mood perfectly, a French-speaking Belgian, but with a strong Japanese heritage, she told the story of the collection effortlessly bringing together the two cultures that inspired the designs. With a strong character but at the same time an elegant beauty it is hard not to be drawn to, she transcends the scene and transports each dress to a distant setting of beauty and serenity.
PAULE KA SS17 Collection Preview event in Dubaï
Flashback - Introduction of our Spring / Summer 2017 collection in Dubai: See the highlights of this one of a kind experience in the presence of creative director of Maison PAULE KA Alithia Spuri-Zampetti. The event celebrating the launch of the collection in Dubai gathered Emirates’ leading fashion and lifestyle journalists, and a scenographic installation took place during the day at Gold 27, on the last floor of Burj Al Arab; followed by a private dinner for Dubai journalists, bloggers and influencers at the At.mosphere restaurant, located on the 127th floor of Burj Khalifa.